A presentation to c.30 growers, scientists and agronomists. Providing an overview of the work undertaken in estimating the economic contribution of the potato sector beyond the farm gate. Highlighting the publication of, and summarising key elements of, the report The Estimated Economic Contribution of Scotland’s Seed and Ware Potato Sectors (https://doi.org/10.58073/SRUC.25244626). Including thoughts as to how to use the developed model to assess change, such as Potato Cyst Nematode control strategies.